An app has many benefits over traditional marketing methods:

• First an app is something that allows instant access to your business.
• It can connect customers to your webpage, and integrate your blog and Twitter feed.
• It gives customers access to your products, specials, menus, all at the touch of a button. Much easier than calling in, searching the phone book, or flipping through a coupon book.
• Your brand or logo is always with that customer. They’ll show it to their friends, and when making a decision the fact that they can easily access your information give you an advantage over your competition.
• Geo-location is also a huge benefit. At any time of the day, where ever they are at, they can use the app to find the nearest place to purchase your goods or services.
• It’s a way of advertising or marketing that goes directly to a customer. There are no dollars wasted on mailings that just might get tossed in the trash, no money wasted on newsprint ads people might not see, and no money wasted on coupon books that people will just throw out.

Mobile app development is the next venue for marketing and advertising and it is growing exponentially every year.

The Social Media Pocket Guide covers three of the bigger tools in the social media realm – Facebook, Twitter, and LinkedIn.  Kind of like a best practices guide. Download the app at no charge here:http://itunes.apple.com/us/app/social-media-pocket-guide/id372724946?mt=8

There is also be an events category with social media and web conferences.

Features
* Find places to eat, drink, and shop based on your location
* View restaurant menus, websites, and hours of operation
* Learn about daily specials via business’ twitter feed

Available for the iPhone™, iPod Touch™ , and iPad™

Lawrence, KS – Digital marketing firm, LangfordMedia, has launched its first mobile application for the iPhone™, iPod Touch™ , and iPad™.  The app is called Lawrence KS and can be downloaded on iTunes.

The Lawrence KS app is a guide to restaurants, boutiques, and retail stores. It currently lists downtown businesses but will be adding more over time.

The app features geo-location that allows users to find businesses based on their whereabouts.  It also offers Twitter integration on business profile pages, for those businesses that are on Twitter.

The cost of the app is 99 cents with a portion of the proceeds going to the Lawrence Public Schools.

Download on iTunes: http://itunes.apple.com/us/app/lawrence-ks/id366087004?mt=8

Features:
*Geo location
*Push notification
*Videos, photos, and other media
*A full featured, easy to use, content management system that allows you to update your app at any time and with any information you want to provide to your customers.

The best part is it won’t cost you an arm and a leg.

Jesse Sevier has yet to announce his new company in Cheyenne, WY, but we will be the first to let you know when he has established it!

* Segmentation
Determine which message to send to customers based on individual factors
* Distribution
We will help you develop, design, and distribute a cost-effective email marketing campaign

The 2008 presidential election cycle proved that the internet and social media can be used as a powerful tool in politics. These tools proved to be cheaper and quicker than the previously used voter lists, phone banks, and direct mail. Using multiple social networking applications will help political campaigns raise money, organize local grassroots supporters, organize get out the vote efforts, increase candidate name recognition and fight smear campaigns. After the campaign is over, the same tools will help supporters stay engaged with the successful candidate by allowing all the different groups to easily communicate with each other at relatively little cost.
How LangfordMedia can help:

Social Media – We will help you utilize social media tools such as Twitter, Facebook, and blogging. Social Media is an essential tool of the next generation of political supporters. A well developed social media campaign can present tech-savvy, intelligent face for your candidate.

Search Engine Optimization – LangfordMedia will get your website in the best shape to be visible on the search engines. Have your stance on the issues rank high in the search engine results when undecided voters are searching for opinions. Make sure that people find your site vs. what other people are saying about you.

Email Marketing – We will help you segment and distribute an email campaign to help gather potential supporters and discuss the issues.

“Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money,” said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com. “But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”

Easy steps:

1. Add events, specials, promotions to your calendar
2. Our web software sends tweet about event, special or promotion at a designated time.
If promotion uses hashtag, our program will collect the twitter handle of the people who’ve tweeted the hashtag. No more searching for your hashtags!

Examples:
Service is scheduled to tweet concert times 2 hours before a show for the Replay Lounge in Lawrence.

Visit www.survivingdreadedconversations.com