Problem: In the summer months, coffee sales tend to decrease. Devil Dog Brew wanted to keep their coffee at the top of consumers minds.
Solution: Utilize Twitter to help generate buzz about Devil Dog Brew Coffee.
We searched for people who mentioned they needed coffee. Basically, those in the US who tweeted the words “need coffee” qualified for a gift from Devil Dog Brew! If we were able to easily find their address we sent them a postcard and a 1.5oz of our coffee.
This campaign generated lots of Tweets, Retweets, photos, and a radio interview with a station out of Rochester, NY!